Barbarian Group teamed up with GOODCOMPANY, along with director Noah Conopask and sound/visual artist Reuben Wu of Ladytron to create a music video of sorts for GE and CSX. They spent a few days at CSX's intermodal facility in Ohio filming, recording, and rigging cameras on trains, cranes, and containers in order to artistically demonstrate the complexity of the tightly-orchestrated intermodal system. Intermodal is the process of moving goods across trains, trucks, and ships. The music includes terminal sounds captured by Wu onsite and incorporated in his original score.
SPW Credits
Agency: Barbarian Group
Executive Director of Production: Madison Wharton
Producer: Rachel Kichler
EP: Ben Stein
Creative Director: Adam Lau
Account Executive: Caitlin Sheehan
Tucker Loosbrock, Copywriter
Jeremiah Johnson, Design Technologist
ProdCo: GOODCOMPANY
Director: Noah Conopask
Sound/Visual Artist: Reuben Wu
Producer: Keenan Flynn
Exec. Producer: Ryan Heiferman
Editor: Alexander Hammer
ScreenWork Categories:Commercial
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