Garanimals new fall 2012 campaign brings new energy to our “comfort’ positioning for the brand. Planned and executed by NY agency Gardner Nelson + Partners, directed by Augustus Punch at Partizan Films, edited by Mike Douglas at the Cutting Room/NY with music composed by Kari Steinert at Big Foote Music & Sound. With charming :30 and :15 spots in Spanish and English, the entire media effort will appear on national cable and syndication stations. Created around the idea that “Comfort is big when you’re little,” the effort includes :30 and :15 second TV spots, and five magazine executions, in both English and Spanish.
SPW Credits
Client Garan, Inc., Garanimals Children’s Clothing; Agency: Gardner Nelson + Partners; Art Director, Chris Martin; Copywriter, Ned Selover; Broadcast Producer, Gillian Blain; Partner Media Director, Elaine Hall; Supervisor of Media Implementation, Lisa Kaplan; Account Supervisor, Courtney Stovall; Project Manager, Joanna Schwartz; Partner Print Production, Bill Ivey; Graphic Designer, Elena Songer; Partner ECD: Hank Kosinski; Partner Project Management, Kate Cusick; CCO, Tom Nelson; President, Steve Gardner; Production. Production Company: Partizan; Director, Augustus Punch; Executive Producer, Sheila Stepanek; Director of Photography, Nicola Pecorini. Editorial: The Cutting Room; Editor, Mike Douglas; EP, Melissa Lubin. Color Correct: Nice Shoes; Colorist, Les Rudge. Mix: The Cutting Room; Engineer, Walter Bianco. Original Music: Big Foote
Composer, Kari Steinert. Photographer: Matthew Welch; Print Production Suk Choi/Box Graphics.
Open Swim’s Director/Editor Bradley Ross Collaborates On Latest Campaign for StriVectin
Director/Editor Bradley Ross brings StriVectin’s legacy of clinically proven, scientifically formulated skincare to life in the brand’s latest campaign. In addition to directing the campaign, Ross oversaw the editing process through Open Swim’s post-production division, further highlighting StriVectin as a leader in skincare solutions for aging and changing skin. Ross also called on Open Swim’s newly signed Director/Photographer Karen Haberberg for on-set photography and drone footage.
“It’s always fun to work on projects affiliated with products we like and believe in,” says Executive Producer Amyliz Pera. “On this shoot, we were able to garner footage for the StriVectin archive across multiple products and for multiple purposes. Testimonials, b-roll, social capture, stills, follow-up interviews – we had it covered. Karen Haberberg was such a delightful addition to our team. The Open Swim model, in which Directors and team members collaborate, continues to serve us and our clients well.
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