GameStop delivers on the promise that stranger things can happen than an awesome Summer Game Sale. The project reunites Lucky 21 Director Rob Pritts with agency The Richards Group for a delightfully… awkward… collaboration. A window on the absurdist humor of GameStop’s new spot reveals an unlikely friendship, and added a unique directing challenge: Camelid comedy.
SPW Credits
Agency: The Richards Group
Creative Group Head/Writer: David Canright
Creative Group Head/Art Director: Lynda Hodge
Brand Creative/Writer: Chris Cannon
Brand Creative/Art Director: Ryan Beals
Broadcast Producer: Jenny Wolk
Production Company: Lucky 21
Director: Rob Pritts
EP: John Gilliland
Post Company: Lucky Post
Editor: Elizabeth V. Moore
Audio: Scottie Richardson
Color: Neil Anderson
Online Editor: Dan Margules
Assistant Editor: Juan Vargas
Visual Effects (talking llama): JAMM
ScreenWork Categories:Commercial
Discipline:Directing
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