GameStop is releasing two more commercials featuring their charming associate characters in awkward situational comedies, that illustrate how they bring Power to the Players every day. The campaign is part of an ongoing collaboration between Lucky Post Editor Marc Stone, agency The Richards Group, and director Danny Leiner.
“Rat” is a cheeky homage to the organized crime inspiration of the recently released open-world action-adventure title, Mafia III. “G-Force” displays associates excitement about the upcoming release of Call Of Duty: Infinite Warfare, using DIY training tactics to prepare. Physical comedy, sarcastic sparrings, and a passion for all things gaming – are key elements in the GameStop campaign that impart a trademark wink about geeking out in the best possible way.
SPW CreditsAgency: The Richards Group
Producer: Laurie Shannon
Creative Group Heads: Lynda Hodge & David Canright
Brand Creatives: Joey Googe & Sam Langford
Production Company: Independent Media
Director: Danny Leiner
Editorial & Post: Lucky Post
Editor: Marc Stone
Sound: Scottie Richardson
Online: Tim Nagle
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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