Gaia Herbs is leveraging their role as a leading herbal supplement company to call attention to the importance of quality, transparency, and traceability standards by issuing an open invitation to the Food and Drug Administration. Industry watch-dogs and federal regulators play essential roles in protecting consumers, and Gaia Herbs has always respected and welcomed the role of external auditing in ensuring compliance. Gaia Herbs is confident in how quality is built into all our business operations, demonstrated in our ISO-certified laboratory, our Regenerative Organic Certified® farm, and B-Corporation Certification®. While the FDA has certainly visited Gaia Herbs before, this invitation is extended in an effort to raise industry and consumer awareness of the company’s dedicated people, rigorous processes, with a goal of elevating these stringent standards across the supplement industry.
The FDA invitation, developed by Gaia Herbs’ strategic advertising and marketing agency partner Baldwin&, pulls back the curtain on Gaia Herbs’ seed to bottle practices. The campaign will launch with a full page ad in the New York Times, a :60 video invitation, and organic and paid social content featuring the Gaia Farm, onsite laboratories for testing the potency and integrity of herbs used in Gaia Herbs products, and the manufacturing facility where they are converted into their many formats – liquid extracts, functional powders, teas, Liquid Phyto-Caps™, and powder capsules. The goal of the campaign is to highlight the product integrity and manufacturing transparency that sets Gaia Herbs apart from other brands in the industry, and to prompt consumer awareness of an industry conversation about current supplement regulations while challenging higher standards across the board.
CreditsClient: GAIA HERBS Chief Marketing Officer: John Feeney Director, Integrated Marketing: Jayme Torres Agency: BALDWIN& Executive Creative Director: Mitch Bennett Group Creative Director: Emily Watson Senior Project Manager: Lindsay Barnes Media Director: David Dykes Media Supervisor: Jake Whitley Account Supervisor: Roxanne Lundy Director of Account Management: Jennifer Hazelett PRODUCTION Director: Ben/Dave Executive Producers: Lizzie Schwartz, Carl Swan Producer: Erin Malloy Director of Photography: Jim Frohna Editor: Dan Maloney Assistant Editor: Jon Baum Producer: Val McAndrews Colorist: Colin Travers Mixer: Weston Fonger Mix Producer: Angelina Powers Flame: Steve Morris Flame Assistant: Rachel Prettyman Finishing Producer: Ben Williams Graphics: Gabriel Reyes
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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