To launch the emergent FUTURECRAFT 4D, adidas Brand Design partnered with Miniac Films to create a film that harnesses the spirit of unyielding innovation and discovery in their quest to produce a hyper-personalized running shoe. With striking visuals that usher in a sense of rising from the confines of the imagination, “FUTURECRAFT,” is a cinematic and artful look at what feels like it should be impossible in the moment. FUTURECRAFT 4D is a pioneering partnership between adidas and Carbon, a company working at the intersection of hardware, software, and molecular science. Together, they are upending traditional manufacturing with the ability to design and deliver a truly customized product made possible through the marriage of athletic research and 3D printing. Part alchemy, part upheaval, Miniac – in close collaboration with adidas Brand Design – employed a reductive, layered approach to FUTURECRAFT; juxtaposing and counter-weighing images, sound, and language to describe this complex interweaving of humanity, science, art, design, technology, and data.
Client: adidas
Marketing: Stephane Viarnaud
Advertising Agency: adidas Brand Design
Global Brand Design Creative Director//Amsterdam: Nick Cline
Agency Producer: Eleanor Fitzgerald
Production Company: Miniac Films
Director: John C. Pina
Executive Producer: Stephen Roesler
Producer: Rogers Marquess
DP: Joshua James Richards
Editor: Eric Greenburg
Original Score: Junkie XL & Christian Vorlรคender
Sound Design and Mix: Zach Goheen @ Vaudeville
Color: Paul Yacono @ a52
VFX: Flavor
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More