Lola Lott, charlieuniformtango president/executive producer, announced the company has completed a new :60 commercial for Dallas-based The Richards Group client Fruit of the Loom. It’s a music parody featuring the Fruit of the Loom guys singing a new ballad “Comfortably.”
SPW CreditsClient: Fruit of the Loom; Agency: The Richards Group, Dallas; Ron Henderson, creative director/copywriter; Dennis Walker, creative director/art director; Sheri Cartwright, producer. Production Company: Aero Film; Klaus Obermeyer, director; Bill Ahrens, DP; Lance O'Connor, exec producer; Rob Helphand, head of production. Editorial: charlieuniformtango; The charlieuniformtango team included Mary Alice Butler, executive producer; Jack Waldrip, vice president/senior editor; Alex Campos, assistant editor; Joey Waldrip, special effects editor; David Hannah, special effects supervisor/3D designer; Russell Smith, audio engineer. Postproduction: Company 3 Los Angeles; Stefan Sonnenfeld, colorist. Music: Wojahn Bros. Music; Scott and Roger Wojahn, composers; Dara Norris, exec producer. Audio: charlieuniformtango; Russell Smith, mixer. Principal Actors: Rad Daily, Wayne Wilderson, Richard Horvitz, Gene Steichen, Rachellr Wood, Brandon Quinn.
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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