Lola Lott, charlieuniformtango president/executive producer, announced the company has completed a new :60 commercial for Dallas-based The Richards Group client Fruit of the Loom. It’s a music parody featuring the Fruit of the Loom guys singing a new ballad “Comfortably.”
SPW Credits
Client: Fruit of the Loom; Agency: The Richards Group, Dallas; Ron Henderson, creative director/copywriter; Dennis Walker, creative director/art director; Sheri Cartwright, producer. Production Company: Aero Film; Klaus Obermeyer, director; Bill Ahrens, DP; Lance O’Connor, exec producer; Rob Helphand, head of production. Editorial: charlieuniformtango; The charlieuniformtango team included Mary Alice Butler, executive producer; Jack Waldrip, vice president/senior editor; Alex Campos, assistant editor; Joey Waldrip, special effects editor; David Hannah, special effects supervisor/3D designer; Russell Smith, audio engineer. Postproduction: Company 3 Los Angeles; Stefan Sonnenfeld, colorist. Music: Wojahn Bros. Music; Scott and Roger Wojahn, composers; Dara Norris, exec producer. Audio: charlieuniformtango; Russell Smith, mixer. Principal Actors: Rad Daily, Wayne Wilderson, Richard Horvitz, Gene Steichen, Rachellr Wood, Brandon Quinn.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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