Quriosity Productions director Michael Maes new Frito Lay Cheddar Jalapeno Spot is far from cheesy and packs a fiery punch. In this spot, the elements of the new chip flavor don’t just steal the spotlight, they bask in it too. Playing like a trailer for an Oscar®-winning movie, this spot transports you from caves of cheddar and valleys of jalapenos to inside the chip bag itself. The flavor cues are working with every shot, captured using macro style lensing. Maes is no stranger to creating epic and beautifully-composed tabletop footage, and this shoot allowed for his strengths to truly shine.
SPW Credits
Post + Production Company: Quriosity Productions
Director: Mike Maes
Director of Photography: Chris Rejano
Art Director: Andy Mason
Special Effects: Scott Coleman
Executive Producer: Qadree Holmes
Producer: Marsie Wallach
Post Producer: Mike Trivisonno
Editor: Rob Sheppard
Post Production Company: The Mill
Executive Producer: Jenny Lumpkin
Producer: Rachel Burke
2D Lead: Sal Wilson
2D Artist: Alex Koester
Colorist: Oisin O’Driscoll
Color Assist: Cassie Benedict
Design: Zach Landau and Adrian Navarro
ScreenWork Categories:Commercial
Discipline:Directing
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