Creative boutique Chapter Four recently applied its expertise in spatial sound to place consumers in the middle of the Disney’s hit Broadway spectacle Aladdin. Working under the direction of virtual reality studio Koncept VR, Chapter Four produced the soundtrack for a 3-minute VR video in which Aladdin’s cast performs the show-stopping number Friend Like Me. The work included recording the performance, creating a host of nuanced sound effects, and blending it all into an immersive soundscape.
Client: DISNEY’S ALADDIN ON BROADWAY
360 Production and Post: Koncept VR. Executive Producer: Max Bolotov, Director/DP: Joergen Geerds, Producer & Assistant Director: Uli Futschik, Line Producer: Kelly Holleman, Camera Operators: Ignacio Ferrando Margeli and Judith Samper, Post Production and VFX Supervisor: Judith Samper, VFX Creative Director: Alvin Ho Young, DIT and Post: Jason Mascheri.
Sound: CHAPTER FOUR. Creative Director: Karim Douaidy, Sound Designer: Sarah Gibble-Laska, Sound Supervisor: José Frías, Spatial Sound Mixer: David Grinbaum.
Foley Sound: ALCHEMY POST SOUND.
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More