Kansas City television station WDAF FOX 4 took advantage of the hometown Chiefs’ presence in this year’s Super Bowl to roll out an inspirational promo celebrating the resilient spirit of its community. Driven by a rap-flavored anthem produced by Stephen Arnold Music, the spot broke during the local broadcast of the Big Game and features empowering images of Kansas City landmarks and members of the station’s Fox4 News team. The theme is “This Is Our KC.”
The spot builds on a campaign conceived by WDAF creative services director Danielle Ray and promotion manager Dan Horner to mark the station’s WDAF’s 70th anniversary. It launched in October with an image spot set to an alternative pop version of the “This Is Our KC” song. To capitalize on expected high viewership for the Big Game, the WDAF creative team came up with the idea for a rap version of the song with lyrics written by Ray and set to a hip hop beat orchestrated by Stephen Arnold Music. Evoking a city on the move, the rap proclaims, “We are the future of…we are the rising of…This city always brings us together.”
SPW CreditsProduced by: WDAF FOX 4
Danielle Ray, creative services director
Dan Horner, promotion manager
Music Producer: Stephen Arnold Music
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More