Big Block directorial duo Josh + Vince directed “The Ultimate Driving Challenge,” a humorous Mother’s Day tribute for Ford crafted by agency Team Detroit. Ford is highly engaged with its community of Ford owners; Ford’s social media is rich with stories and photos that resemble generations of family albums.
The concept for this year’s Mother’s Day tribute came from Team Detroit with the idea that moms are the best drivers and that Ford builds cars that are up for any challenge. The “Day in the Life” themed video proves that from snack time to playtime, the mother of all driving challenges is something to be reckoned with. Josh + Vince were tapped to direct because of their long track record of eliciting witty and organic reactions from everyday people.
SPW Credits
Client: Ford Title:“The Ultimate Driving Challenge”
Digital Marketing Manager: Andrea Zuehlk
Agency: Team Detroit
Creative:
Chief Creative Officer: Matt Soldan, Group Creative Director: Anita Salomon, Associate Creative Director: Adam Burkett, Sr. Art Director: Sarah Bills, Sr. Copywriter: Lana Goodrich
Production:
Executive Digital Producer: Christian Colasuonno, Sr. Digital Producer: Matthew Caruana
Production Company: Big Block
Directors: Josh Ruben and Vincent Peone; Managing Director: Kenny Solomon; Executive Producer: Corwin Carroll; Producer: Halavah Sofsky; Production Coordinator: Brooke Snyder; 1st. AD: Shad Melvin; 2nd AD: Matt Bonuso; Camera Operator: Sam Jones; Camera Operators: Ben McIntire, Joe Victorine; Tech Supervisor: Andrew Hood; Tech PA: Chelsea Austin; Sound Supervisor: Danny Hollis; Audio PA: Mike LaRussa; Media Manager: Simon Wolfe; Set Decorator: Mimi Bai; Props: Raul Anchonda; Art PAs: Ryan Isenhart, John Nunn; Wardrobe: Sean Dermond; Hair & Makeup: Emma Strachman
Editorial: Cutters Studios
Creative Editor: Matt Walsh; Assistant Creative Editor: Ray Straight; Audio Engineer: Jeremy Schemm; Colorist: Eric Maurer; Online Editor: Larry Puskar; Online Assistant: Liz Conger; Flame/Compositing: Tricia Mitzelfeld, Ann Allen; Executive Producer: Mary Connolly
Producer: James Henry
Music:
Music House: Yessian
Head of Production: Michael Yessian; CCO: Brian Yessian; Composers: Kurt Schreitmueller /Rusty Logsdon
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
