Breaking on NBC’s “The Voice,” a new Ford commercial proved two things: that the redesigned Mustang is cool, and that it’s so cool, it can even make the 70s classic “Sometimes When We Touch” sound exciting. “Song,” created via Team Detroit and directed by Mike McCoy of Bandito Brothers, broke during the hit show’s March 24 broadcast and aired again April 1. Einar, of bicoastal Union, edited the spot.
SPW CreditsClient: Ford Mustang / Ford Motor Company
Title: "Song"
First Airdate: March 24, 2015, NBC
Second Airdate: April 1, 2015, NBC
Agency: Team Detroit
EVP Chief Creative Officer: Toby Barlow
Executive Creative Director North America: Matt Soldan
SVP Group Creative Director: Doug Patterson
Creative Director: Todd Ruthven
Writer: Joel Wescott
Senior Producer: Mark Nicholas
Production Company: Bandito Brothers
Director: Mike McCoy
Editorial Company: Union Editorial/ LA
Editor: Einar
Assistant Editor: Zach Kashkett
Senior Producer: Lynn Luckoff
Managing Director: Michael Raimondi
Post Company: resolution LA
Sr. VFX Supervisor: Todd Iorio
Producer: Logan Aires
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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