Raptor attacks desert in thrilling 2017 Ford F-150 Raptor showcase from creative production studio Flavor (Detroit, LA, Chicago) via Global Team Blue. The desert is a dangerous place – coyotes, rattlesnakes, scorpions and now the all new 2017 Ford F-150 Raptor. See how the high-output 3.5L EcoBoost engine, 10-speed transmission, fully boxed steel frame, Fox Racing Shox, and available torsen front differential make this beast the King of the Desert. Preproduction model shown. Available fall 2016.
SPW CreditsProject Name: Ford F-150 Raptor "Raptor 2017"
Running Time: 1 x :90, 2 x :15
Main Tools: Backbone: Autodesk Maya and Chaos Group's V-Ray; Additional tools: Autodesk Flame; Autodesk Mudbox; Chaos Group's Phoenix FD; The Foundry's Nuke; Jawset's TurbulenceFD; MAXON's Cinema 4D; Sitni Sati's FumeFX; Side Effects Software's Houdini.
Debut Date: May 13, 2016
Client: Ford
Advertising Agency: Global Team Blue
Executive Creative Director: Brad Hensen
Creative Director: Beth Hambly
Senior Art Director: Mychael Metcalf
Associate Creative Director: Todd Hostettler
Executive Producer: Christian Colasuonno
Senior Producer: Michael Johnston
Account Management Supervisor: Paul Wright
Senior Project Manager: Elaine Krupp
Design, Animation, Post Production: Flavor
Director/Editor: Jason Cook
Designers: Andy Kim, James Levy, Michael Tello, Ella Yoon
Matte Painting: James Levy
CG Lead/Technical Director: Brad Hayes
3D Animation: Dimitri Bourdos, Billy Maloney
3D Generalist: Erin Clark, Billy Maloney, Josh Studebaker
3D Modeling: Thuc Nguyen
3D Lighting/Texture: Brian Gustafson, Paul Hargrave, Josh Kohlmeier, Nicholas Mouhot, Josh Studebaker, Paul Williams
VFX: Ardy Ala, Emily Breveiler, Sam Cividanis, Matt Johnson, Cameron Walser
2D Animation: Sam Cividanis, David Do
Storyboard Artist: Dakota Warren
Flame Artists: Ann Allen, Tyler Engle, Blake Huber, Patrick Kujawski, Mat Mieras, Tricia Mitzelfeld
Compositor: Travis Button
Executive Producer: Darren Jaffe
Senior Producers: Sarah Casillas, Antonia Scorzelli
Original Music, Sound Design and Mix: RingSide Creative
Original Music: Joe Philips
Sound Design: Jeremy Schemm, Joe Philips
Final Mix: Jeremy Schemm
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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