Team Detroit and ALMA MATER recently created a campaign for the 2015 Ford F-150, which premiered during ESPN’s College Football Playoff coverage. The campaign is highlighted by the :60 anthem spot, “Forward March,” and five :30s, including a Hispanic-market version.
Agency: Team Detroit
Chief Creative Officer: Toby Barlow
Executive Creative Director: Matt Soldan
SVP, Group Creative Director: Truck: Brad Hensen
Creative Director / Art Director: Beth Hambly
Creative Director / Writer: Dan Weber
Executive Producer: Bob Rashid
Producer: Craig Mungons
Production Company: ALMA MATER
Director: Brian Mah
Executive Producer / Post Producer: Kathy Kelehan
VFX Supervisors: James Anderson & Robin Roepstorff
Designers: Brian Mah, James Anderson, Robin Roepstorff, Daesun Hwang
Editors: Keith Roberts, Joe Denk
Compositors: James Anderson, Robin Roepstorff, Brinton Jaecks, Jadan Duffin
3D Artists: Daesun Hwang, James Anderson, Robin Roepstorff
FX Artists: Tim Kadowaki, Yates Holley
Matte Painters: Steven Messing, Ivo Horvat, Dark Hoffman, Eric Mattson
Type Designer / Animator: Ken Pelletier
Flame Artists: Pilon Lectez, Alex Kolansinski, Elad Offer
Pre-Visualization: The Third Floor
Associate Producer: Joseph Abou-Sakher
Live Action Producer: Adam Lawson
Director of Photography: Jordan Valenti
2nd Unit DP: Dallas Sterling
Colorist: Dave Hussey, Company 3
Music/Composer: Jeff Dittenber, Yessian Music
Mixer: Rob Sayers, Sound Lounge
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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