Call us crazy, but we actually believed we could change how food is grown in America. This is the story of how our small co-op of organic family farms has been doing things different for almost 30 years, and how it’s working.
SPW Credits
Client: Organic Valley | Title: Call Us Crazy, But It’s Working
Agency: Humanaut Campaign Chief Creative Director: David Littlejohn,
Chief Strategist: Andrew Clark, Agency Producer: Tommy Wilson, Account Director: Elizabeth Cates, Creative Director: Andy Pearson, Liza Behles, Copywriter: Andy Pearson, Liza Behles, Alana Questell, Design Director: Stephanie Gelabert, Art Director: Greg Dalbey, Designers: Carrie Warren, Coleson Amon, Animator: Bethany Maxfield, Project Manager: Hannah Chandler
Production Company: Humanaut Productions
Director: Dan Jacobs, Director of Photography: Sean Webley, Camera: Tyler Clements, 2nd Camera: Clovis Siemon, Producer: Demetrius Nelson, Editing/Finishing: Annie Huntington, Editing/Finishing: Tyler Beasley / Fancy Rhino,
Media Strategy: Chris Pyne / Junction 37 | Media Buying: Amanda Liu, Christy Provines / Junction 37
ScreenWork Categories:Commercial
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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