To garner last-minute voters for Florida's Naturals' "Great Pulp Debate", attack ad spot by Merkley+Partners pits 12-year old Grayson Totman, making the case for a “No Pulp” household, against Mom and Dad, who respond with attack ads of their own.
SPW Credits
Florida’s Natural
Chris Groom, VP Sales and Marketing
Dan McSpadden, Marketing Director
Kelly Wade, Marketing Manager
Merkley+Partners
Andy Hirsch, Chief Creative Officer/Chairman
Erich Hartmann, Group Creative Director
Steve Pashkoff, Group Creative Director
Cait Cannon, Junior Copywriter
Julie Endow, Junior Art Director
Yoni Kim, Associate Creative Director, Digital Design, UX
Rich Chu, Lead Web Developer
Scott Gelber, Chief Digital Officer
Jennifer Cimmino, Digital Group Account Director
Max Bennington, Digital Group Production Director
Sam Kaufman, Associate Media Director
Tiffany Geiger, Project Manager
Kim Price, Senior Content Strategist
Ben Delatte, Community Manager
Maggi Vale, Group Account Director
Taylor Rhodes, Account Supervisor
Funny or Die, Content Partner
ScreenWork Categories:Commercial
Genre:Comedy
Video Tags:Funny Or DieMerkley+Partners
Style:Live Action
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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