“Imagine” opens on the aforementioned butterfly fluttering past the man luxuriating in the sand. A voiceover begins, “Imagine boundless possibilities. Where the only limits are the limits of one’s dreams.” We see a cloud-shaped mansion, speedboat and graduation cap. The man cycles through the nebulae as if flipping through a smart phone. The voiceover continues as flamingos fly by and into the sunset, “Imagine feeling lucky every single day and hope and opportunity soaring to all new heights.” The sunset fades to white and the spot closes on the logo and tag, “The Florida Lottery. Just imagine.”
SPW Credits
Title: “Imagine” :30; Agency: St. John & Partners, Jacksonville, FL; Creative Director: David Bonner; Producer: Lauren Irving; Art Director: Ben Wallis; Live-Action, VFX & Animation: Reel FX; Director: Kevin Althans; Executive Producer โ Live Action: Steve Johnson; Executive Producer: Gary Banks; Producer: Kurt Kirchner; General Manager: Keith McCabe; Executive Creative Director: Dale Carman; CG Supervisor: Ludo Michaud; Editor: Dale Carman; Creative Directors: Kevin Althans, Barrett Lewis; Lead Compositor: Marc Rienzo; Designers: Bill Nuske, William Wallace; Motion Designers: Jackson Armstrong, Kyle Craig; Art Department: Crystal Leal, Paton Tunstall; Layout Artists: Branndon Fricks, Crystal Leal; Rigger: Raf Anzovin; Animation Supervisor: Jason Taylor; Animation Leads: Hunter Athey, Todd Wilbur; Animators: Shaun Freeman, Todd Wilbur; Lighting Artists: Branndon Fricks, Crystal Leal; VFX Artists: Jason Cunningham, Laychin Lee, Jared Brower; Audio Artists: T.J. Callaway; Production Manager: Sherry Wallace; Production Coordinators: John O’Brien, Susan Nguyen, Rachel Bradley.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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