Richmond, VA—Mad Box Post teamed with Spang TV, a broadcast and media production company, to produce a package of eight broadcast and web spots for First Team Auto Group, a Virginia-based group of car dealer franchises. Agency for First Team Auto Group is Free Agents Marketing, Richmond. Mad Box and Spang worked closely with Free Agents Marketing on the creative, with Mad Box’s director Matt West heavily involved in the concept featuring affable First Team Auto Group salesman Harold, who just happens to be Bigfoot.
Agency: Free Agents Marketing
Creative Director: Laura Wagner; Art Directors: Bryan Farkas, Todd Williams; Copywriter: Keat Powell; Agency Producer: Tammy Jackson
Production Company: Spang TV
Executive Producer: Melanie Cox; Producer: Jordan Rodericks; Director: Matt West of Whiskey Tongue; DP: Kunitaro Ohi; Editor: Autumn Dea; Colorist: Matt West
Post: Mad Box
Associate Producer: Erin Surber; Music: Jody Boyd; Sound Design: Andrew Uvarov
Audio Facility: Red Amp Audio
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More