Airing across numerous bowl games on January 1, 2021, this spot urged Americans to “Finish Strong” in the face of COVID-19. Ford Motor Co. worked with Civic Entertainment Group on the spot, which was written and directed by Pete Berg, produced by Film 47, edited by Einar of bicoastal Union, with post done at Hunter, and features a VO by Bryan Cranston.
SPW Credits
Client: Ford Motor Co.
Spot Title: “Finish Strong”
First Air Date: 1/1/2021
Agency: Civic Entertainment Group
Production Company: Film 47, Los Angeles
Director/Writer: Pete Berg, President/EP: Vic Palumbo, Executive Producer: Elizabeth Rogers, Producer: Bob Samuel
Editorial Company: Union Editorial
Editor: Einar, Assistant Editor: Roman Petrov, President/Managing Partner: Michael Raimondi, Executive Producer: Joe Ross
Finishing Company: Hunter
Flame Artists: Carolyn Woods, Evan Guidera & Maury Rosenfeld; Mix Engineer: Milos Zivkovic, Graphics/Flame Assist: Mannix Rickenbacher, Executive Producer: Logan Aries
Color: Company 3
Colorist: Stefan Sonnenfeld
Archival Producer: Stephan Michaels, 2nd Wind Productions
Footage Research: David Lizama
Music
Original Song: "Hold On," Artists: Nano
Music Supervision: Rob Kaplan, Aaron Mercer
Premier Music Group
Music Arranging: Jeffrey Elmassian, Dave Chapman,
Studio: Endless Noise
ScreenWork Categories:Commercial
Discipline:Film Editing
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