Discover everything that fishing and boating can bring into your life. Find your best self on the water.
“Find Your Best Self on the Water” director Fern Berresford’s new spot for the non-profit Recreational Boating and Fishing Foundation aka RBFF’s latest national Take Me Fishing™ campaign created in open collaboration with creatives at Colle McVo. debuts. A feel-good fishing-inspired spot, “Find Your Best Self on the Water” marks Berresford’s first U.S.-based shoot and commercial work since joining the roster at Rakish, as it highlights empowered women confidently casting their lines into the waters of life and finding their best selves.
SPW CreditsClient: Recreational Boating and Fishing Foundation Director of Marketing: Rachel Piacenza, Sr. Digital Marketing Director: Joanna Lario Agency: Colle McVoy Executive Creative Director: Dustin Black, Creative Director / Copywriter: Carla Ballecer, Creative Director / Art Director: Brian Boord, Producer: John Borchardt, Group Account Director: Mike Schwab Production Company: Rakish Director: Fern Berresford, Managing Director: Preston Garrett, Executive Producer: Gabe Reiter, Head of Production: Heather Weinstock, Creative Producer: Chiara Useche, Line Producer: Russell Katzman, Line Producer: John Malina, Asst. Prod. Supervisor: Emily Critcher, 1st A.D: Rick Fisher, 2nd A.D: Chad Schwartzkopf Editorial: Whitehouse Post - US VFX: Carbon Music: Squeak E Clean Studios Sound and Mix: HiFi
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