Discover everything that fishing and boating can bring into your life. Find your best self on the water.
“Find Your Best Self on the Water” director Fern Berresford’s new spot for the non-profit Recreational Boating and Fishing Foundation aka RBFF’s latest national Take Me Fishing™ campaign created in open collaboration with creatives at Colle McVo. debuts. A feel-good fishing-inspired spot, “Find Your Best Self on the Water” marks Berresford’s first U.S.-based shoot and commercial work since joining the roster at Rakish, as it highlights empowered women confidently casting their lines into the waters of life and finding their best selves.
SPW Credits
Client: Recreational Boating and Fishing Foundation
Director of Marketing: Rachel Piacenza, Sr. Digital Marketing Director: Joanna Lario
Agency: Colle McVoy
Executive Creative Director: Dustin Black, Creative Director / Copywriter: Carla Ballecer, Creative Director / Art Director: Brian Boord, Producer: John Borchardt, Group Account Director: Mike Schwab
Production Company: Rakish
Director: Fern Berresford, Managing Director: Preston Garrett, Executive Producer: Gabe Reiter, Head of Production: Heather Weinstock, Creative Producer: Chiara Useche, Line Producer: Russell Katzman, Line Producer: John Malina, Asst. Prod. Supervisor: Emily Critcher, 1st A.D: Rick Fisher, 2nd A.D: Chad Schwartzkopf
Editorial: Whitehouse Post – US
VFX: Carbon
Music: Squeak E Clean Studios
Sound and Mix: HiFi
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
