Fancy VFX, a sister company to Goldcrest Post, New York, recently teamed with BBDO and production company Biscuit to tell the fictional story of an NFL star who unwittingly turns a small business into an overnight sensation in a new spot for FedEx.
Featuring Tennessee Titans running back Derrick Henry, the spot is the first in a new campaign themed "Where Now Meets Next," highlighting FedEx’s support for small business. Tweeting from the living room of his home, Henry mistypes the hashtag “Titanfans” as “Titanpans” causing a boutique kitchenware retailer of that name to experience a surge in orders. FedEx comes to the business owner’s rescue with a package of ecommerce solutions.
SPW Credits
Agency: BBDO, New York. David Lubars, Chief Creative Officer, Worldwide; Greg Ketchum and Tom Godici, EVP Executive Creative Directors; Greg Gerstner and Banks Noel, SVP Creative Directors; Alex Gianni, EVP Director of Content Production; Maria Real, Executive Producer; Lizzy Lehn, Producer; Julia Millison, Senior Music Producer; Kathleen Bannon, Business Affairs Manager; Josh Steinman, EVP Group Account Director; Isabel Pluck, Account Director; Devin Hauser, Account Manager; Caroline Schwartz, Account Executive.
Production: Biscuit. Noam Murro, Director; Shawn Lacy, Managing Partner, Executive Producer; Andrew Travelstead, Executive Producer; Sean Moody, Head of Production; Emily Skinner, Producer; Jennifer Berry, Production Supervisor.
Editorial: Rock, Paper, Scissors. Damion Clayton, Editor; Sebastian Zoltoff, Assistant Editor; Justin Kumpata, Executive Producer/Head of Production; Eve Komblum, Managing Director; Adam Parker Producer.
VFX: Fancy VFX. Randie Swanberg, ECD / Founder; Mario Caserta, Owner / VFX Supervisor; Alex Tracy, Head of Production; Graham Dunglinson, Executive Producer; Janine Conway, Sr. Producer; Alanna Morton, Production Coordinator; Sungtae Will Kim, Designer / 2D Animator; Mark Woit and Marc Goldfine, Flame Artists; Andrew Santanastaso, Tech Ops.
Post: Color Collective Alex Bickell, Colorist; Claudia Guevara, EP.
Audio: Heard City. Sasha Awn, EP; Keith Reynuad, Mixer and Sound Design.
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
