Fancy VFX, a sister company to Goldcrest Post, New York, recently teamed with BBDO and production company Biscuit to tell the fictional story of an NFL star who unwittingly turns a small business into an overnight sensation in a new spot for FedEx.
Featuring Tennessee Titans running back Derrick Henry, the spot is the first in a new campaign themed "Where Now Meets Next," highlighting FedEx’s support for small business. Tweeting from the living room of his home, Henry mistypes the hashtag “Titanfans” as “Titanpans” causing a boutique kitchenware retailer of that name to experience a surge in orders. FedEx comes to the business owner’s rescue with a package of ecommerce solutions.
SPW Credits
Agency: BBDO, New York. David Lubars, Chief Creative Officer, Worldwide; Greg Ketchum and Tom Godici, EVP Executive Creative Directors; Greg Gerstner and Banks Noel, SVP Creative Directors; Alex Gianni, EVP Director of Content Production; Maria Real, Executive Producer; Lizzy Lehn, Producer; Julia Millison, Senior Music Producer; Kathleen Bannon, Business Affairs Manager; Josh Steinman, EVP Group Account Director; Isabel Pluck, Account Director; Devin Hauser, Account Manager; Caroline Schwartz, Account Executive.
Production: Biscuit. Noam Murro, Director; Shawn Lacy, Managing Partner, Executive Producer; Andrew Travelstead, Executive Producer; Sean Moody, Head of Production; Emily Skinner, Producer; Jennifer Berry, Production Supervisor.
Editorial: Rock, Paper, Scissors. Damion Clayton, Editor; Sebastian Zoltoff, Assistant Editor; Justin Kumpata, Executive Producer/Head of Production; Eve Komblum, Managing Director; Adam Parker Producer.
VFX: Fancy VFX. Randie Swanberg, ECD / Founder; Mario Caserta, Owner / VFX Supervisor; Alex Tracy, Head of Production; Graham Dunglinson, Executive Producer; Janine Conway, Sr. Producer; Alanna Morton, Production Coordinator; Sungtae Will Kim, Designer / 2D Animator; Mark Woit and Marc Goldfine, Flame Artists; Andrew Santanastaso, Tech Ops.
Post: Color Collective Alex Bickell, Colorist; Claudia Guevara, EP.
Audio: Heard City. Sasha Awn, EP; Keith Reynuad, Mixer and Sound Design.
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
