Post Asylum/Element X has been helping agency clients pivot to animation with live-action production limited due to COVID-19. Two new FedEx Office spots for Dallas-based Integer showcase CGI donut shop and café environments.
“Like everyone else, this spring we saw our turnkey production projects come to a screeching halt. But with our full service animation studio, we’re in a position to help clients turn to CGI-based creative solutions,” said Graham Hagood, PA/EX Executive Producer. “Our original plan was to shoot these two FedEx Office spots before the lockdown. Thankfully, the talented creative team at Integer was open to exploring a fully animated execution.”
Photorealistc 3D Animation for FedEx Office by Post Asylum/Element X
SPW CreditsAgency: The Integer Group
Creative Directors: Jeff Richey, Linsey Parks; Senior Art Director: Jennifer Mallette; Creative Resources Manager: Ranelle Fowler
Creative Studio: Post Asylum/Element X
xecutive Producer: Graham Hagood Executive Creative Director: Chad Briggs, Producer: Bre Wolfe, 3D Model/Surface/Texture: Matthew Nith, Vincent Lo, Shrivas Shyamsundar, Lighting: Shrivas Shyamsundar, Vincent Lo, Motion Design & Compositing: Jason Rojas Editor: Caitlin Van Dusen, Sound Design: Gary Parks - Pure Evil Music
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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