FCB Garfinkel, in collaboration with the animation company the STUDIO, the composers from Found Objects and the Luci® inflatable solar light by MPOWERD™ Inc., shines a spotlight on energy poverty in a new, animated video that follows a young child’s journey and showcases the importance of access to energy.
The animation, “Give Luci” shows a boy named Kiama on his travels to and from school. Kiama loves school and has big dreams. As he heads home from school to have dinner with his family, the sun sets causing his world to go dark. Kiama’s lack of access to light means he, like millions of other children, cannot read or study at night or do his homework.
Mary Nittolo, STUDIO President, says “It was a privilege to work on this project and bring not only attention but an affordable solution to an overwhelming problem .
SPW CreditsAGENCY FCB Garfinkel
CEO Lee Garfinkel Strategy Director Carolina Matias Group Creative Director Kevin Jordan Art Director (Senior) Steven Jordao
ANIMATION Production Company the STUDIO
Creative Director Mary Nittolo, Executive Producer Gary Giambalvo, Producer Kathleen Sobr, 3D Artist and CG Lead, Eric Kilanski
MUSIC AND SOUND Music Production Found Objects
Producer Abby Diamond, Composers Trevor Gureckis, Jay Wadley Sound Design Bobby Sorrentino
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
[video width="3840" height="1608"... Read More