The Favor campaign was created via Preacher in Austin, directed by Ryan Ebner of Art Class, and edited by Justin “Q” Quagliata at Union ATX/NY, with post/VFX courtesy of Union NY.
In “Yard Signs,” a mom points out that in addition to ordering with Favor, Texans love celebrating their kids’ accomplishments…in excess.
Client: FAVOR Spots Title(s): “Neighbors”, “Yard Signs”, Ghost Town” First Air Date: 8/25/2023 Agency/Location: Preacher – Austin ECD: Greg Hunter Creative Director: Justin Ralph Art Director: Kymberli Fraser Copywriter: Jacob Neuenswander Agency Producer: Lauren Bauder Production Company/Location: Art Class – Los Angeles Director: Ryan Ebner DP: Marc Laliberte EP(s): Eric McCasline Producer: Logan Gilmore Editorial Company/Location: Union ATX/ New York Editor: Justin "Q" Quagliata Assistant Editors: Katie Allison, Drew Johnson Editorial EP: Vicki Russell Post/Effects Company/Location: Union NY VFX Artist(s): Jason Ortenberg and Scott Bravo EP: Melissa Lubin Telecine Company/Location: Company 3 - NY Colorist: Tim Masick Music Company/Location: Butter Music and Sound – NY Composer: Coke Youngblood Producer: Stone Irr Sound Design Company/Location: Mr Bronx - NY Sound Designer: David Wolfe Audio Post: David Wolfe Mixer: David Wolfe Shoot Location: Austin, TX
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
