A second spot in the Favor ‘How Texas Orders In’ campaign is layered with multiple helpful “Neighbors,” who make the barn-raising scene from WITNESS look like a day off. The 3-spot campaign was created via Preacher in Austin, directed by Ryan Ebner of Art Class, and edited by Justin "Q" Quagliata at Union ATX/NY, with post/VFX courtesy of Union NY.
Credits
Client: FAVOR Spots Title(s): “Neighbors”, “Yard Signs”, Ghost Town” First Air Date: 8/25/2023 Agency/Location: Preacher – Austin ECD: Greg Hunter Creative Director: Justin Ralph Art Director: Kymberli Fraser Copywriter: Jacob Neuenswander Agency Producer: Lauren Bauder Production Company/Location: Art Class – Los Angeles Director: Ryan Ebner DP: Marc Laliberte EP(s): Eric McCasline Producer: Logan Gilmore Editorial Company/Location: Union ATX/ New York Editor: Justin "Q" Quagliata Assistant Editors: Katie Allison, Drew Johnson Editorial EP: Vicki Russell Post/Effects Company/Location: Union NY VFX Artist(s): Jason Ortenberg and Scott Bravo EP: Melissa Lubin Telecine Company/Location: Company 3 - NY Colorist: Tim Masick Music Company/Location: Butter Music and Sound – NY Composer: Coke Youngblood Producer: Stone Irr Sound Design Company/Location: Mr Bronx - NY Sound Designer: David Wolfe Audio Post: David Wolfe Mixer: David Wolfe Shoot Location: Austin, TX
ScreenWork Categories:Commercial
Discipline:Film Editing
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
Read More
"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
MySHOOT Profiles
Add A Comment