A new transplant to Texas observes that their neighborhood turns into a “Ghost Town” on game days, but that no one hangs up their spurs if it means missing out on a Favor delivery. The 3-spot 'How Texas Orders In' campaign was created via Preacher in Austin, directed by Ryan Ebner of Art Class, and edited by Justin "Q" Quagliata at Union ATX/NY, with post/VFX courtesy of Union NY.
CreditsClient: FAVOR Spots Title(s): “Neighbors”, “Yard Signs”, Ghost Town” First Air Date: 8/25/2023 Agency/Location: Preacher – Austin ECD: Greg Hunter Creative Director: Justin Ralph Art Director: Kymberli Fraser Copywriter: Jacob Neuenswander Agency Producer: Lauren Bauder Production Company/Location: Art Class – Los Angeles Director: Ryan Ebner DP: Marc Laliberte EP(s): Eric McCasline Producer: Logan Gilmore Editorial Company/Location: Union ATX/ New York Editor: Justin "Q" Quagliata Assistant Editors: Katie Allison, Drew Johnson Editorial EP: Vicki Russell Post/Effects Company/Location: Union NY VFX Artist(s): Jason Ortenberg and Scott Bravo EP: Melissa Lubin Telecine Company/Location: Company 3 - NY Colorist: Tim Masick Music Company/Location: Butter Music and Sound – NY Composer: Coke Youngblood Producer: Stone Irr Sound Design Company/Location: Mr Bronx - NY Sound Designer: David Wolfe Audio Post: David Wolfe Mixer: David Wolfe Shoot Location: Austin, TX
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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