The Leith Agency and Famous Grouse returned to Axis Studios, animation and VFX studio, to produce the latest Famous Grouse television commercial, part of a new global campaign to promote the Famous Grouse Smoky Black. It was directed by Local Hero and produced by Calum Hart. The commercial shows the intrepid Red Grouse enjoying a midnight hike through the iconic Scottish Highlands.
Axis Studios worked closely with Local Hero to bring their directorial vision to life. The 20 second TVC, is set in ‘Grouse Country’, generated entirely in CG by Axis. The transformation presented an FX-heavy challenge, working with a dynamic feather and fur system, swirling fog and morphing geometry. The performance was likewise critical; our Grouse had to undergo a playfully scary change without losing his cute charm.
SPW Credits
The Leith Agency Fraser Hunter, Producer; Grant Byrne, Producer; Rufus Wedderburn, Creative Director; Chris Watson, Deputy Creative Director; Richard Thomson, Account Executive; Gordon Barclay, Senior Account Manager; Hattie Lloyd Jr., Project Manager
Axis Studios Andrew Pearce, Exec Producer; Stephen Dalton, Director; Mike Harris, Art Director; Imran Sajid, CG Supervisor; Calum Hart, Producer; Sergio Jimenez, Producer; Laura McMaster, Production Assistant; Emmy Ivanova, Production Assistant; Will Pryor, Riggin Supervisor; Camille Fourniols, Lead Grooming Artist; Ekaterina Pushkarova, Lead character artist; Jonas Bergholm, Asset TD; Floyd Billingy, Lead Environment Artist; Louise McGregor, Senior Editor; Andrew Van Der Walt, Previs artist; Krissy Josephides, Lead layout/animator; Jason Horley, DMP Artist; Florian Eggers, FX Artist; Craig Russell, CFX Artist; Philipp Buschauer, LRC Lead; Moises Rejano, FX/LRC artist
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
