The new spot for Famous Footwear, directed by Norry Niven for The Richards Group, is an empowering and poetic call to #stepforward. In the piece, women of different backgrounds move confidently towards the camera, their words aimed to challenge a better future with that first step. The project, Niven’s first via Lucky 21, harnessed the director’s talent for blending style and impact. The award-winning director relates that a number of the actors were moved to tears, “by masterful writing and poetry of the call to action.”
SPW Credits
Agency: The Richards Group
Brand Creative Group Head: Chris Smith
Brand Creative/Writer: Danny Bryan
Brand Creative/Art Director: Dan Case
Brand Creative/Art Director: Lynn Born
Producer: Cassie Greenwald
Production: Lucky 21
Director: Norry Niven
Executive Producer/Partner: John Gilliland
Head of Production: Teresa Cameron
Producer: Tyler Boylan
Post: Lucky Post
Editors: Marc Stone & Sai Selvarajan
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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