Alldayeveryday and director Scott Zacaroli hit Virginia International Raceway with a scorching 575hp supercharged Jaguar and professional race car driver Canaan O’Connell for a new high energy spot. This is the latest in a series by Zacaroli for Jaguar featuring drivers describing their experiences behind the wheel of this storied performance brand. In the piece, O’Connell describes the sensation of racing top speed: “It is a borderline meditative state. Everything else in life just melts away and all that matters is that moment.” High speed drone work from world champion drone racer Nurk brings the camera inches from the action.
SPW Credits
Client: Jaguar USA
Senior National Advertising Specialist · Jaguar Land Rover North America: Vin Iandimarino
Production: Alldayeveryday
Executive Producers: Michael Karbelnikoff, Arrow Kruse
Head Of Production: Tom O’Connell
Director: Scott Zacaroli
DP: Karl Schroder
Producer: Graham Redmond
Editorial Company: OtherNYC
Editor: Troy Mercury
Color: Company 3
Colorist: Kath Raish
Sound: Mr. Bronx
Audio Engineer: Dave Wolfe
Music: APM
ScreenWork Categories:Commercial
Discipline:Directing
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