“The Exorcism of the Possessed Builder” delivers 40 seconds of comically spooky Halloween horror, and the spine-tingling Halloween update from leading mobile game Clash of Clans hilariously parodies the latest horror movie sequel to make headlines in Hollywood. Edited by Richard Cooperman, the project combines a limited amount of new game footage with existing material, to turn the typically-mild-mannered Clash of Clans Builder into a demon-possessed movie villain. Created for Supercell by DAVID New York, with postproduction by Wildchild Content, edited by Richard Cooperman.
Credits
Client: Supercell Head of Marketing: Iwo Zakowski, Marketing Producer: Yuri Yoshimura Spot Title: “The Exorcism Of The Possessed Builder” First Airdate: October 16, 2023 Theatrical Release: October 23, 2023 Agency: David New York Global Chief Creative Officer And Partner: Pancho Cassis, Global Chief Operating Officer: Sylvia Panico, Managing Director: Luiza Prata Carvalho, Chief Creative Officer: André Toledo, Creative Directors: Sébastien Rouvière, Pedro Sattin, Copywriters: Sébastien Rouvière, Álvaro Palma, Art Director: Pedro Sattin, Head of Production: Brenda Morrison Fell, Senior Producer: Natasha Louckevitch Post-Production: Wildchild Producer: Nikki Brancati, Editor: Richard Cooperman, Assistant Editor: Ryan Gallagher, Color/Graphics: Finalbyte Sound Production: Yessian Music Composer: Andy Grush, Director of Sound Design + Mixer: Jeff Dittenber, Recordist: Weston Fonger, Sr. Producer + Casting: Angelina Powers, Production Assistant: Josie Palmer, Managing Director/Executive Producer: Marlene Bartos, Partner/CCO: Brian Yessian, Partner/Head of Production: Michael Yessian
ScreenWork Categories:Trailer
Discipline:Film Editing
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
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"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
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