“The Exorcism of the Possessed Builder” delivers 40 seconds of comically spooky Halloween horror, and the spine-tingling Halloween update from leading mobile game Clash of Clans hilariously parodies the latest horror movie sequel to make headlines in Hollywood. Edited by Richard Cooperman, the project combines a limited amount of new game footage with existing material, to turn the typically-mild-mannered Clash of Clans Builder into a demon-possessed movie villain. Created for Supercell by DAVID New York, with postproduction by Wildchild Content, edited by Richard Cooperman.
Client: Supercell Head of Marketing: Iwo Zakowski, Marketing Producer: Yuri Yoshimura Spot Title: “The Exorcism Of The Possessed Builder” First Airdate: October 16, 2023 Theatrical Release: October 23, 2023 Agency: David New York Global Chief Creative Officer And Partner: Pancho Cassis, Global Chief Operating Officer: Sylvia Panico, Managing Director: Luiza Prata Carvalho, Chief Creative Officer: André Toledo, Creative Directors: Sébastien Rouvière, Pedro Sattin, Copywriters: Sébastien Rouvière, Álvaro Palma, Art Director: Pedro Sattin, Head of Production: Brenda Morrison Fell, Senior Producer: Natasha Louckevitch Post-Production: Wildchild Producer: Nikki Brancati, Editor: Richard Cooperman, Assistant Editor: Ryan Gallagher, Color/Graphics: Finalbyte Sound Production: Yessian Music Composer: Andy Grush, Director of Sound Design + Mixer: Jeff Dittenber, Recordist: Weston Fonger, Sr. Producer + Casting: Angelina Powers, Production Assistant: Josie Palmer, Managing Director/Executive Producer: Marlene Bartos, Partner/CCO: Brian Yessian, Partner/Head of Production: Michael Yessian
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More