UNICEF, FC Barcelona and the International Paralympic Committee's global campaign, “For Every Child, the Chance to Play.” Launching during the opening games of the Rio Paralympics, the spot celebrates #THISABILITY and features blindfolded players from FC Barcelona and the Spanish Paralympic Blind Football Team in a penalty kick shoot-out to highlight that it’s your ability, not your disability, which defines you.
The spot, already viewed over a million times online, is being jointly promoted by UNICEF and FC Barcelona, as well as being used throughout the Paralympic Games in Rio by the International Paralympic Committee.
Nylon Studios provided original music for the UNICEF / FC Barcelona campaign to benefit disabled children.
SPW CreditsUNICEF
Producer: Angus Ingham
Producer: David Ohana
Editor: Tim Gregory
Thornberg & Forester:
Creative Director & Designer: Scott Matz
Animation: Jim Forster
Editor: Henry Hayes
Producer: Javier Gonzalez
Nylon Studios New York & Sydney:
Composer: Zac Colwell
Sound Designer: Rob Ballingall
Executive Producer: Christina Carlo
Mixer: Stuart Welch
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More