Papaya Films highlights hectic and imperfect moments for an authentic feeling in new Estee Lauder spots.
SPW CreditsCreative Agency: Mrs & Mr
CEO: Daniel Wadia
Chief Executive Officer: Kate Wadia
Executive Producer: Chris Patton
Production Company: Papaya Films
Director: Marysia Makowska
Executive Producers: Kacper Swicki, Tomek Kulesza
Producers: Heidi Tannenbaum & Kuba Galanty
Line Producer: Heidi Tannenbaum
Production Coordinator: Filip Kopeć
DP: Todd Antonio Somodevilla
Production Designer: Grace Hartnett
Costume Designer: Ryan Blaschke
Makeup Artist: Victor Henao
Hair Stylist: Francesca DellAquila
Editor: Vee Pinot
Postproduction: GPS, The Mill, LUNAPARK Motion Arts Collective
Post Producer: Carlos Herrera, GPS; Cameron Gray, The Mill; Magdalena Miszczak, Patrycja Szymanska
On-Line: LUNAPARK, Paweł Małkowski
Colorist: Nick Metcalf, The Mill
Sound Design: LUNAPARK, Paweł Drzyzga
Music: Cord
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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