Papaya Films highlights hectic and imperfect moments for an authentic feeling in new Estee Lauder spots.
Creative Agency: Mrs & Mr
CEO: Daniel Wadia
Chief Executive Officer: Kate Wadia
Executive Producer: Chris Patton
Production Company: Papaya Films
Director: Marysia Makowska
Executive Producers: Kacper Swicki, Tomek Kulesza
Producers: Heidi Tannenbaum & Kuba Galanty
Line Producer: Heidi Tannenbaum
Production Coordinator: Filip Kopeć
DP: Todd Antonio Somodevilla
Production Designer: Grace Hartnett
Costume Designer: Ryan Blaschke
Makeup Artist: Victor Henao
Hair Stylist: Francesca DellAquila
Editor: Vee Pinot
Postproduction: GPS, The Mill, LUNAPARK Motion Arts Collective
Post Producer: Carlos Herrera, GPS; Cameron Gray, The Mill; Magdalena Miszczak, Patrycja Szymanska
On-Line: LUNAPARK, Paweł Małkowski
Colorist: Nick Metcalf, The Mill
Sound Design: LUNAPARK, Paweł Drzyzga
Music: Cord
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More