SneakerCenter is a new seven-part miniseries on ESPN+, ESPN’s streaming service, that explores sneaker culture across sports and entertainment as told by the athletes, artists, enthusiasts, and brands who power the movement. ESPN’s production partner Hock Films and the legendary filmmaker and director Bobbito García wanted an iconic show brand and energetic graphics package that resonated with the sneakerhead community. BLOCK & TACKLE crafted a visual identity and language with a custom logo, show open, and graphics toolkit to use for the series and across various marketing platforms.
Client: Hock Films
Network: ESPN+
Series Director: Bobbito García
Agency: BLOCK & TACKLE
Directed by BLOCK & TACKLE
Creative Directors: Adam Gault and Ted Kotsaftis
Producer: Megan Anderson
Logo Design: Ben Hill
Lead Design and Animation: Ben Hill
Design: Yun Chen, Kate Costello, I-Cheng Lee, Rachael Park, Mike Russo, Wei-Shen Wang
Animation: Gung-Kai Koo, I-Cheng Lee, Mike Russo, Wei-Shen Wang
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More