EOS Laboratory Comes to Life in Hyperreal Spot from Caviar’s Directing Duo Los Perez and Mekanism. The film was created using a blend of both live action footage and VFX. Says Los Perez: “Normally we try to shoot as much as we can in-camera to achieve a very organic look. But in this particular case, we enhanced the construction of the sets via post to create the illusion that this lab was huge and magical. In the end there is much more done in-camera than one might think, but due to the graphicness of the set designs and the colorful color palette, both approaches blended together so much that it is hard to tell what is real and what was created in post.”
SPW Credits
eos Brand Team
CMO: Soyoung Kang
Director of Marketing: Carley Caldas
Creative Agency: Mekanism
Founder/Executive Creative Director: Ian Kovalik
Head of Creative/Design: Tom Lyons
Creative Director: Jillian Goger
Associate Creative Director: Katrina Mustakas
Sr. Copywriter: Earl Lee
Art Director: Grace Hwang
Copywriter: Connor Addario
CEO/President: Jason Harris
Head of Brand Management, East: Melissa Hill
Group Brand Director: Cassie Jackson
Brand Supervisor: Austin McDonnell
Head of Production: Kati Haberstock
Producer: Alexandra Zubak
Senior Talent & Traffic Mgr: Kourtney Luster
Head of Strategy, East: Ambika Pai
Strategy Director: Nikky Cronk
Associate Director, Communications Strategy: Chau Nhan
Media:
Head of Media: Rory O’Flaherty
Media Director: Carrie Dino
Senior Media Planner: Hunter Holbrook
Senior Media Planner: Kevin Renwick
Biddable Media Buyer / Planner: Alina Zhen
Associate Analytics Manager: Dylan Tooch
Media Analyst, Business Intelligence: Ankit Dargad
Production Company: CAVIAR
Directors: LOS PEREZ
Executive Producer: Kim Dellara
Producer: Connor Hollman
DOP: Pau Castejon
PD: Jose Tirado
Stylist: Galiana
Service: B2Y Productions Bulgaria
Editorial: WAX
Editor: Eddie Ringer
Assistant Editor: BB Blanchard
Producer: Kelly Mackey
VFX: MIOPIA VFX
VFX Producer: Angeles Álvarez
VFX Coordinator: Maria Tortosa
VFX 2D Supervisor: José Rossi
VFX 3D Supervisor: Miguel Garcia-Villaraco
COLOR + DELIVERY: MPC
Colorist: James Tillet
Executive Producer: Matthew Loranger
VFX Producer: Carlos Zalapa
Color Coordinator: Sydney Sanford
Music & Sound Design by Human
Executive Producer: James Dean Wells
Creative Lead: Mike Jurasits
Composer: Ed Dunne
Sound Designer: Daryl Pinsdorf
Audio Post by Post Human
Senior Post Producer: Craig Caniglia
Chief Mix Engineer: Sloan Alexander
ScreenWork Categories:Short film
Discipline:Directing
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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