Creative youth-culture agency and production company Young Hero has launched PRIDE 365, a new initiative targeted at increasing brand support for LGBTQ+ artists year-round. PRIDE 365 offers a platform for LGBTQ+ artists and brands to join forces and collaborate on creative projects and branded content, all year long, beyond the concentrated focus during June’s Pride Month celebrations. Argentinian artist Baby Yors helped kick-off PRIDE 365 with the initiative’s first project in collaboration with NOMO SOHO, a live musical performance and interview filmed from the hotel’s penthouse suite, and a social media face filter.
Agency: Young Hero Executive Creative Director: Roberto Max Salas Executive Creative Director: Nick Panayotopoulos Managing Partner: Zoë Bunyard Executive Producer: Micah Arthur Ross II Director: Young Hero Director of Photography: Matt Lucier Editor: Corey Lynch Designers: Roberto Max Salas & Corey Lynch Artist: Baby Yors Guitarist: Justin Garcia Sound: Joe Kick Bush
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More