Bicoastal Pony Show Entertainment director Spike Lee reminds us why we love The Empire State in five :60/:30s for the New York State “I Love NY” campaign out of BBDO, NY. A famed, passionate New Yorker, Lee captures the business-savvy and industry-leading characteristics of New York in one anthem and four unique narratives about New York-based businesses. The :60/:30 “Anthem” is narrated by Robert De Niro.
SPW Credits
Client: Empire State Development; Title: “Anthem” :60/:30; “BAE,” “Fage,” “Nano,” and “Smith” :30 x 4; Agency: BBDO, NY; Executive Creative Director: Linda Honan; ACD/Copywriter: Nick Sonderup; Executive Producers: Ashley Henderson, Elise Pavone; ACD/Art Directors: Julia Blackburn, Kurt Lenard; EVP, Sr. Director: Paul Suchman; Production Company: Pony Show Entertainment, LA; Director: Spike Lee; DP: Cliff Charles; Executive Producers: Jeff Frankel, Susan Kirson; Editorial: Lost Planet, NY; Editor: Jay Rabinowitz (“Anthem”), Paul Snyder and Adam Witten (NY Stories 4 x :30); Editorial Producer: Lauren Hefner Addison; Editorial EP: Krystn Wagenberg; Audio House: Sound Lounge, NY; Mixer: Chris Afzal; Color: The Mill, NY; Colorist: Fergus McCall; Online: Black Hole, NY; Online Editor: Tim Farrell; Narrator: Robert De Niro.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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