Edward Sharpe & the Magnetic Zeros launched their visionary Big Top music festival last fall, a four-day affair modeled after the classic traveling circus. The Dream365 Project is a content initiative created to showcase a collection of videos, short films and other inspiring content that celebrates dreams and dreamers and inspires travel to California. While much has changed about California music over the past 50 years, one thing remains true: California has been the muse of thousands of songwriters, and no better medium universally captures the spirit of California than music.
Read more here: A California Serenade: Band of Horses and Edward Sharpe & The Magnetic Zero
SPW CreditsClient: Visit California
Music and Content Company: Mophonics
EP: Michael Frick
Production Company: Subtractive Inc.
EP: Kyle Schember
Director/DP: Brantley Gutierrez
Agency: Mering/Carson
CD's: Greg Carson and Dave Mering
Copywriter: Kerry Krasts
Art Director: Rob Petrie
Editorial / Post Production: Subtractive Inc.
EP: Kyle Schember
Editor: Ryan Adams
Colorist: Joseph Lombari
Re-Recording Mixer / Sound Design: Luke Bechthold "Man on Fire"
Mixed by: Matt (Linny) Linesch
Artist: Edward Sharpe & The Magnetic Zeros
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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