Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located.
Britton Marketing
Amy Patton, Account Director; Molly Stronczek, Creative Director
Explore
Jeremy Pinckert, Executive Producer / Director; Damian Huck, Assistant Director; Shannon Strange, Producer; Jordan McMonagle, Director of Photography; Jeff Nolan, Editor / Finisher; Ron Sudul, Colorist; Megan Mewbron, PM; Mikayla Causey, PC; Evan McIntosh, 1st AC; Isabel Langdale, 2nd AC; Dan Rankin, DIT; Bri Elledge, Photographer; George Dunlap, Gaffer; Jack Flynn, BB Electric; Joey Sisk, Electric; Ethan Moffitt, Key Grip; Alex Calderon, BB Grip; Denzel Washington, Grip; Jessica Pinkstone, Set Designer; Mike Pisani, Propmaster; Stephani Romani, Leadman; Amy Elizabeth, Stylist/HMU; Amber Lawrence, Stylist Assist; Kimborough Davis, VTR; Crystelle Stewart, Locations; Elle Wilson, Locations; Leigh Ann Miller, Craft Services
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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