Dua Lipa appears in the movie as Mermaid Barbie, and when this playful, meta music video for “Dance the Night” begins, we’re informed via freeze framed super that “This Barbie is making a music video.” The walls of Dua’s dressing room facade fall away, making room for mirrors, stairs, backup dancers – and the enormous disco mirror ball that figures mysteriously into the BTS narrative of the story. Lipa takes her place atop a giant Barbie heel, as the video cuts to scenes of the film’s own disco party with Margot Robbie, Issa Rae and others. At the video’s conclusion, Gerwig rises from her director’s chair to inquire about the “missing” disco ball. “Dance the Night” was co-written by Lipa, Wyatt, Caroline Ailin, and Mark Ronson. The video was cut by Union's Vinnie Hobbs, a five-time Best Editing VMA nominee. Hobbs edited Cardi B’s crowd-pleasing “WAP” feat. Megan Thee Stallion (directed by Colin Tilley), and MGK’s (Machine Gun Kelly) “Bloody Valentine” (Michael Garcia, dir.), which won Best Alternative Video at the VMAs in 2020. Recent work includes Doja Cat’s “Vegas” (Child, dir.), and his spot resume includes projects for McDonald’s, Nintendo, Hennessy, Audi, Rolls Royce, and Nike Jordan Family “Back to School,” among others.
Credits
Artist: Dua Lipa Video Title: Dance The Night (From Barbie The Album) [Official Music Video] Album: Barbie The Album Label: WMG (on behalf of Atlantic Records); Concord Music Publishing, Sony Music Publishing, and 5 Music Rights Societies Editor: Vinnie Hobbs
ScreenWork Categories:Music Video
Discipline:Film Editing
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
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"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
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