Dua Lipa appears in the movie as Mermaid Barbie, and when this playful, meta music video for “Dance the Night” begins, we’re informed via freeze framed super that “This Barbie is making a music video.” The walls of Dua’s dressing room facade fall away, making room for mirrors, stairs, backup dancers – and the enormous disco mirror ball that figures mysteriously into the BTS narrative of the story. Lipa takes her place atop a giant Barbie heel, as the video cuts to scenes of the film’s own disco party with Margot Robbie, Issa Rae and others. At the video’s conclusion, Gerwig rises from her director’s chair to inquire about the “missing” disco ball. “Dance the Night” was co-written by Lipa, Wyatt, Caroline Ailin, and Mark Ronson. The video was cut by Union's Vinnie Hobbs, a five-time Best Editing VMA nominee. Hobbs edited Cardi B’s crowd-pleasing “WAP” feat. Megan Thee Stallion (directed by Colin Tilley), and MGK’s (Machine Gun Kelly) “Bloody Valentine” (Michael Garcia, dir.), which won Best Alternative Video at the VMAs in 2020. Recent work includes Doja Cat’s “Vegas” (Child, dir.), and his spot resume includes projects for McDonald’s, Nintendo, Hennessy, Audi, Rolls Royce, and Nike Jordan Family “Back to School,” among others.
CreditsArtist: Dua Lipa Video Title: Dance The Night (From Barbie The Album) [Official Music Video] Album: Barbie The Album Label: WMG (on behalf of Atlantic Records); Concord Music Publishing, Sony Music Publishing, and 5 Music Rights Societies Editor: Vinnie Hobbs
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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