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    Don’t Be Mean To People

    By Lynne CollinsUpdated:No Comments1861 Views

    Recently, North Carolina Lt. Governor said “There’s no reason anybody anywhere in America should be telling any child about transgenderism, homosexuality, any of that filth! And yes, I called it filth.”  

    But Don’t Be Mean to People by Ponysaurus Brewing Co. believes in the goodness of everyone. That’s how they know no one could believe in their heart that other North Carolinians are filth. They’re so sure, they’re helping prove it by establishing the #FundForTheFabulous campaign in honor of the Lieutenant Governor to fund the good work that should be any civil servant’s greatest act in public office.  

    For the remainder of his term, a portion of all profits from Don’t Be Mean to People will go towards the Fund for the Fabulous which directly supports the LGBTQ+ community, all in the name of his illustrious title.  

    The campaign features a launch video featuring members of the local LGBTQ community, a social and influencer campaign including an invitation to talk from Ponysaurus Brewing Co.’s founders, a website, bar-toppers, much and more.

    SPW Credits

    Client – Ponysaurus Brewing Co. Founders – David Baldwin and Nick Hawthorne-Johnson , Director of Marketing & Strategic Development, Cast Iron Group – Sarah Voran | Agency – Baldwin&  Executive Creative Director – Mitch Bennett, Group Creative Director - Emily Watson, Producer – Paul Watson, Senior Project Manager – Lindsay Barnes, Editor – Nathan Nichols, Social Media Director – Renée Tufillaro, Social Media Specialist – Caity Barnes | Production Company – Myriad  Producer, Myriad – Jedidiah Gant , Director, Odyssey Narratives – Jordan Gibson | Post Production – Editorial Company – 11 Dollar Bill Producer – Lisa Effress, Editors – Erik Tobeler and Travis Mitchell, Animation/Motion graphics and design – Christian Robins, Colorist– Clark Jackson, Sound Design/Mix – Colin Mulhern | Audio Post Production - Floodgates Audio, CG - Christian Robins, Music – Score A Score  Composer – Jim Lang |  Talent – Markie McRae, Nautica Lane, J. Clapp, Kori Hennessey 

    The Undeniable Voice of Art

    Tuesday, October 29, 2024
    The Undeniable Voice of Art

    Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More

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