The Latin American community’s passion for soccer may be at its height during the FIFA World Cup, but even on an average Saturday night outside the local Taco Bell, a sense of good-natured competition can fill the air. Created via Cashmere, produced by Easy Mondays, and directed by Rocio Crudo, “Donde We All Play” centers on an impromptu match in the parking lot. The spot talent includes professional soccer player Ashley Sanchez, Mexican-Japanese-American model Genai Nakama and streetwear by Paisa Boys. “This spot is as much about the spirit of improvisation as it is about food or sports,” says Crudo. “Games can happen any time, even with a balled-up wrapper from fast food.”
SPW CreditsCLIENT: Taco Bell VP Influencer & Comm Mktg: Tim Bergevin, Cultural Strategy Manager: Ari Garay, Sr Manager, Creative Strategy & Integration: Amanda Barbosa, Senior Director Brand Creative: Ashley Prollamante, Sr Associate Manager, Influencer Marketing: Erika Prime AGENCY: Cashmere President/CCO: Ryan Ford, Chief Client Officer Sandy Song, Group Creative Director: Kevin Green, Group Account Director: Ashley Wrye, Creative Director: Carrie Barr, Creative Director: Juan Vassallo, Senior Copywriter: Michelle Marquez, Senior Art Director: Priscilla Karamzadeh, Executive Producer: Gemma Edward Aron, Senior Producer: Meaghan McKeon PRODUCTION CO: Easy Mondays Director: Rocio Crudo, Executive Producer: Asori Soto, EP Rebolucion: Tomas Perez Silva, Head Of Production: Saskia D'altena 2, Producer: Sam Khazaeni, Dir. Of Photography: Garret Curtis POST PRODUCTION: Media Monks Head of Post, North America: Andrew Bell, Senior Producer: Ian McCamy, Editor: Eric Bernardo Fernandez
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More