Created in-house at Dollar Shave Club and cut by Karen Kourtessis of Union Editorial, the brand’s new "What the FAQ" digital video series features actual customer-service reps giving straight-forward answers to customer questions. The campaign was launched June 15 and offers creative dramatizations of questions that linger among men who still haven’t joined the 3 million members of DSC. In one video, for example, a guru who’s cultivated his own very dedicated following is among the many quirky characters who ask specific questions about “How It Works”.
SPW CreditsClient: Dollar Shave Club
Agency: In-house
Title: “How it Works” (1:16)
First Air Date: Jun 15, 2016
Chief Executive Officer: Michael Dubin
Chief Marketing Officer: Adam Weber
Creative Director: Matt Orser
Creative Director: Alec Brownstein
Creative Director: Matt Knapp
Writer: Shawn Preston
Writer: Michael Dubin
VP of Brand Marketing: Nick Fairbairn
VP of Customer Acquisition: Brian Kim
Chief Customer Officer: Janet Song
Agency Director: Raechelle Hoki
Senior Producer: Matt Sausmer
Project Manager: Christine Melloy
Talent Coordinator: Tracy Dolby
Production Company: World War Seven
Directors: Pete & Jamie
Executive Producer: Josh Ferrazzano
Line Producer: Michael Begovich
Director of Photography: Jeffrey Venditti
Post Producer: Alex Curran
Editorial: Union / LA
Editor: Karen Kourtessis
Assistant Editor: Hunter Lurie
Editorial Producer: Samantha Machado
Editorial EP: Michael Raimondi
Color House: A52
Color: Paul Yacono, Patrick Nugent
Sound Mix Company: Beacon Street
Sound Mix: Dewey Thomas
Sound Mix Producer: Christa Jayne
Sound Mix Producer: Erin Reilly
VFX: Peter Quinn
Contact NameHesh Rephun
Contact Phone3108502353
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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