You'll never forget the first time the Disney magic comes to life through the eyes of your child. The first flight on Dumbo. The first glimpse of Cinderella Castle. And now is the perfect time to start the magic. Because every happily-ever-after needs a once-upon-a-time.
SPW CreditsYellow Shoes Creative Group Marty Muller - SVP, Global Creative, Sally Conner - VP, Global Content and Broadcast Production Joe Schneider - VP, Global Creative Services, Cory Stone - Director, Global Creative Content Merrily Terry - Creative Director, Red Pants Creative Group Greg Montz - Director, Global Content Eric Owens - Senior Art Director, Scott Stephens - Copywriter, Paul Chase - Producer, Global Content Wild Plum - Production Company Vance Malone - Director Shelby Sexton - Executive Producer Doug Hawryluk - Producer Jeremy Benning - DP Lightborne - Post Finishing Brandon Kraemer - Colorist Riann Wiggins - Producer
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More