You'll never forget the first time the Disney magic comes to life through the eyes of your child. The first flight on Dumbo. The first glimpse of Cinderella Castle. And now is the perfect time to start the magic. Because every happily-ever-after needs a once-upon-a-time.
SPW CreditsYellow Shoes Creative Group Marty Muller - SVP, Global Creative, Sally Conner - VP, Global Content and Broadcast Production Joe Schneider - VP, Global Creative Services, Cory Stone - Director, Global Creative Content Merrily Terry - Creative Director, Red Pants Creative Group Greg Montz - Director, Global Content Eric Owens - Senior Art Director, Scott Stephens - Copywriter, Paul Chase - Producer, Global Content Wild Plum - Production Company Vance Malone - Director Shelby Sexton - Executive Producer Doug Hawryluk - Producer Jeremy Benning - DP Lightborne - Post Finishing Brandon Kraemer - Colorist Riann Wiggins - Producer
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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