What’s the real story behind Disney Parks’ most iconic and beloved attractions? The launch trailer for Disney+ original series “Behind the Attraction” teases that answer, offering viewers a playful, front-row sneak-peek at the ultimate 10-part binge ride. Coming to Disney+ on July 21, the new series – executive produced by Dwayne Johnson, Dany Garcia and Brian Volk-Weiss – goes ‘behind the curtain’ of such notable attractions as Jungle Cruise, “it’s a small world,” The Haunted Mansion and Star Wars: Galaxy’s Edge, using never-before-seen footage and photos. Disney+ and 2C 2.0 (the creative agency tapped to collaborate on the trailer) felt the best approach was to let the trailer speak for itself through the voice of the series’ own narrator, Paget Brewster (“Criminal Minds”). The creative teams then worked closely to deliver a witty trailer with retro graphics.
SPW CreditsDisney+
Joe Earley, EVP Marketing and Operations
Andy Baker, VP Creative Marketing
Angie Poston, Director, Strategy & Campaign Management
Michael Vereide, Project Manager
2C 2.0
President/Owner: Chris Sloan
Operations Manager: Bob Cobb
Creative Director/Writer: Cheryl King
Lead Video Editor: Dan Perry
2nd Video Editor: Claudia Castaneda
Cutdown Video Editor: Victor Otero
Designer/Animator: Aaron Magee
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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