The Discovery Networks product creative team had an enormous challenge in front of them. In just a few short months, they had to develop the entire user experience design for the discovery+ streaming platform, as well as over 1,000 show titles. The creative team at Discovery, led by Sr Director Product & Brand Creative Ted Bramble under GVP of Product & Design Shawn Johnson, worked with SCS to support their internal team in the titanic mission. A mission that included helping style the platform UX, developing thousands of creative assets needed to launch an entirely new streaming platform from the ground up, and sonic branding.
SPW CreditsClient: Discovery Networks
Product: discovery+
Shawn Johnson, GVP of Product & Design
Ted Bramble - Senior Director, Product and Brand Creative
Larry Terenzi - Executive Producer
David Zweig - Senior Product Creative
Brian Blevins - Design Manager
Patricia Cheung - Writer / Producer
Tom Evans - Senior Director, Production Management
Mikala Reasbeck - Sr. Creative Copywriter
Nick Hollensbe - Creative Director
Chad Peltola - Product Design & UX
Mary Baquet - VP Creative & Production
Marisol Baltierra - Senior Motion Designer
Aaron Moore - Director
Nick Charles - Global Production Operations Coordinator
Rachael Hall - Project Coordinator
David Helpling - Composer
User Experience/Brand Design Agency : SCS
Jeff Roach - President and Chief Strategy Officer
John Zegowitz - Chief Creative Officer
Catherine Gudvangen- Executive Producer
Kirsten Wright - VP of Marketing
Lauren Harvey - Sr. Resource and Project Manager
Chris Sparks - Sr. Project Manager
Dave Date - Technology Content Producer
Albert Lam - Lead Motion Graphics Designer
Christian Sternal – Creative Director
Vu Dang- Sr. Art Director
Kelly Ashcraft - Graphic Designer
Tim Auerbach - Production Designer
Amy Higgins - Art Director
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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