The Discovery Networks product creative team had an enormous challenge in front of them. In just a few short months, they had to develop the entire user experience design for the discovery+ streaming platform, as well as over 1,000 show titles. The creative team at Discovery, led by Sr Director Product & Brand Creative Ted Bramble under GVP of Product & Design Shawn Johnson, worked with SCS to support their internal team in the titanic mission. A mission that included helping style the platform UX, developing thousands of creative assets needed to launch an entirely new streaming platform from the ground up, and sonic branding.
Client: Discovery Networks
Product: discovery+
Shawn Johnson, GVP of Product & Design
Ted Bramble – Senior Director, Product and Brand Creative
Larry Terenzi – Executive Producer
David Zweig – Senior Product Creative
Brian Blevins – Design Manager
Patricia Cheung – Writer / Producer
Tom Evans – Senior Director, Production Management
Mikala Reasbeck – Sr. Creative Copywriter
Nick Hollensbe – Creative Director
Chad Peltola – Product Design & UX
Mary Baquet – VP Creative & Production
Marisol Baltierra – Senior Motion Designer
Aaron Moore – Director
Nick Charles – Global Production Operations Coordinator
Rachael Hall – Project Coordinator
David Helpling – Composer
User Experience/Brand Design Agency : SCS
Jeff Roach – President and Chief Strategy Officer
John Zegowitz – Chief Creative Officer
Catherine Gudvangen- Executive Producer
Kirsten Wright – VP of Marketing
Lauren Harvey – Sr. Resource and Project Manager
Chris Sparks – Sr. Project Manager
Dave Date – Technology Content Producer
Albert Lam – Lead Motion Graphics Designer
Christian Sternal – Creative Director
Vu Dang- Sr. Art Director
Kelly Ashcraft – Graphic Designer
Tim Auerbach – Production Designer
Amy Higgins – Art Director
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More