How do you capture the arc of a life in 60 seconds? That was the challenge Director Ian Karr and creative boutique IKA Collective were asked with for the debut of Discovery Life Channel. The :60 image spot, “Love Every Step,” captures the life story of a young woman from childhood to the birth of her own daughter. Using an immersive POV style, the campaign pushes the limits of technology while pulling on our heartstrings.
SPW Credits
Client: Discovery Life Channel
Project: “Love Every Step” anthem spot (:60)
Network: Discovery Life Channel, Silver Spring, MD
Senior.Vice President, Marketing: Doug Seybert
Marketing Creative Director: Matt Kendis
Senior Director, Marketing Productions Management: Kyle Russell
Senior Art Director: Brett Krauss
Executive Producer: Tara Belkin
Production/Post: IKA Collective, New York, NY
Director/Editor: Ian Karr
Executive Producer: Robert Chafitz
Producer: Nattallie Schiavo
Director of Photography: Bill Winters
Visual Effects Artist: Fred Camino
Music: Musikvergnuegen, Hollywood, CA
Audio Post: Mixology, New York
Engineer: Rob Kahn
Color Correct: Harbor Picture Company, New York, NY
Colorist: Roman Hankewycz
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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