How do you capture the arc of a life in 60 seconds? That was the challenge Director Ian Karr and creative boutique IKA Collective were asked with for the debut of Discovery Life Channel. The :60 image spot, “Love Every Step,” captures the life story of a young woman from childhood to the birth of her own daughter. Using an immersive POV style, the campaign pushes the limits of technology while pulling on our heartstrings.
SPW CreditsClient: Discovery Life Channel
Project: “Love Every Step” anthem spot (:60)
Network: Discovery Life Channel, Silver Spring, MD
Senior.Vice President, Marketing: Doug Seybert
Marketing Creative Director: Matt Kendis
Senior Director, Marketing Productions Management: Kyle Russell
Senior Art Director: Brett Krauss
Executive Producer: Tara Belkin
Production/Post: IKA Collective, New York, NY
Director/Editor: Ian Karr
Executive Producer: Robert Chafitz
Producer: Nattallie Schiavo
Director of Photography: Bill Winters
Visual Effects Artist: Fred Camino
Music: Musikvergnuegen, Hollywood, CA
Audio Post: Mixology, New York
Engineer: Rob Kahn
Color Correct: Harbor Picture Company, New York, NY
Colorist: Roman Hankewycz
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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