To show off the road-hugging attributes of the 2014 Lexus IS/IS F Sport, Director/DP Tim Damon takes viewers to the track and puts the car through a rigorous, cylinder pounding workout. The result is an integrated campaign, for agency Team One, currently garnering thousands of views via the web and broadcast nationwide over 100x on the major entertainment industry award shows and NFL Network. In the :30 spot, Lexus doesn’t sing the car’s praises, rather the experts do via carefully integrated “quote” graphics from the leading automotive pubs. The 1:30 web film expands on this theme, adding graceful beauty shots of the car’s exterior and interior before heading out onto the racetrack. Tim Damon is represented for commercials and digital work through Bandito Brothers and for still photography through Square Planet Media/Damon Productions.
Client: Lexus
Agency: Team One, El Segundo, Ca
Associate Creative Director: Tyler Doupe
Digital Art Director: Quoc Lu
Senior Designer: Julia Hasbrook
Senior Producer: Pilar Leff
Production Co.: Bandito Brothers
Director: Tim Damon
Producer: Kendra Wester
Executive Producer: Suzanne Hargrove
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More