Sonixphere created an emotional orchestral score for The Richards Group, Dallas and Destination XL (DXL) utilizing 23 live musicians playing along with programmed orchestral elements. The suite of spots consisted of a :30,:25/05 and :15 and broke nationally on April 27th. Shot by Radical Media, the film chronicles the transformation of four bigger guys who morph from being just “average Joes” into “towering icons of style,” as a result of donning stylish designer duds sold by the largest one-stop shop for men’s apparel in waist sizes 38 and up.
SPW Credits
Agency: The Richards Group
Creative Directors: Danny Bryan, Todd McArtor; Art Director: Rodrigo Maycotte, Copywriter: Joey Googe, Agency Producer: Dan Calhoun
Music: Sonixphere
Engineer: Mat Lejeune
Production Company: Radical Media
Director: Brendan Hearne, Director of Photography: Tim Hudson
Post Production: 3008 Editorial, Dallas
Editor: Marc Stone, Online Editor: Mark Sullivan, Final Audio Mix: Matt Cimino
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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