A Common Thread’s Clay Staub has directed a new campaign for Universal Studios and Los Angeles agency David & Goliath that encourages park patrons to “find your inner Minion.” A bright and bubbly blend of live action, visual effects and computer animation, the spot promotes the park’s new attraction Despicable Me: Minion Mayhem.
A family arrives at Universal Studios to find the park overrun with Minions, impulsive, mischievous yellow creatures featured in the films Despicable Me and Despicable Me 2. They splash about in a fountain and duel with churros before dashing off to the new Despicable Me: Minion Mayhem ride—while encouraging the family to follow. When mom, dad and the two kids hop into one of the car’s rides, they are magically transformed into Minions themselves.
