Del Taco has launched a TV and social/mobile media campaign by San Francisco marketing agency Camp + King. The effort promotes the QSR chain’s new $4 Fresca Bowls—a product that is pitched as “a bowlful of fresh surprises”—and introduces a wacky old coot character called the Fresh Farmer. Each ad features a young diner interacting with the tiny farmer, an overalls-clad kook who pops out of her Fresca Bowl to offer homespun wisdom and non-sequiturs. (Sample: “I once met Old McDonald. He tried to kiss me.”)
SPW Credits
Client: Del Taco Title: New Fresca Bowls Fresh Farmer Aired: September 2014
Agency: Camp + King, San Francisco, CA, USA Partner and Chief Creative Officer: Roger Camp; Partner and Chief Executive Officer: Jamie King; Creative Directors: Rikesh Lal, Paul Sincoff, Art Director: Eric Lowery; Copywriter: Avery Stokes Harrison; Integrated Head of Interactive Production: David Verhoef; Brand Director: Lindsay Menasco; Business Affairs: Tricia Krasneski; Director of Strategy: Anne Tway; Strategist: Allison Farquhar
Production Company: The Media Mob, Santa Monica, CA Director: Tyler Spindel; Executive Producer/Partner: Greg Jones; Producer/Managing Partner: Aesli Grandi; Producer: Desiree Laufasa
Photography Production Company: Sara Remington Photography, San Francisco Bay Area Photography: Sara Remington; Director of Photography: Michael Pescasio
Post Production: Spy, San Francisco
Editorial Company: Misfit, San Francisco Editor: Doug Cox; Assistant Editor: Marissa Rosado; Executive Producer: Kelly Koppen
Music Company and City: Yessian Music Composer: Brian Yessian, Michael Yessian
Visual Effects Company: Spy, San Francisco Visual Effects Supervisor: Darren Orr; Visual Effects Executive Producer: Lori Joseph
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
